In 2017, twenty four year-old Thomas Fabry was the youngest ever winner of the Gerd Sonnleitner Prize, awarded for his public relations work for modern zootechnics in Germany. As well as managing a farm he produces videos on the dynamics of the agricultural sector with the aim of providing simple, objective and informative content, sharing this on social networks with thousands of followers. We ask his advice on how to make the most of social networks on behalf of the biogas sector, including the mistakes to avoid.