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                      • Anaerobic digestion
                      Fill 29
                      10.16.2017

                      Guerrilla marketing and TV programmes to engage consumers on biogas related issues

                      Anaerobic digestion
                      It is rare to read articles on biogas outside the specialised press, if not as news reporting discontent on the part of local communities. To change this perception it is necessary to draw attention, engage people and speak about biogas in a simple but creative manner. Chris Noyce from the ADBA association provides us with two examples: the guerrilla marketing strategy used by biomethane buses in Bristol and chef Hugh Fearnley-Whittingstall’s TV programme.
                      Original language: English
                      Origin: UK

                      Speaker

                      Chris Noyce
                      PR & Parliamentary Affairs Executive, ADBA

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