10.16.2017
Guerrilla marketing and TV programmes to engage consumers on biogas related issues
Anaerobic digestion
It is rare to read articles on biogas outside the specialised press, if not as news reporting discontent on the part of local communities. To change this perception it is necessary to draw attention, engage people and speak about biogas in a simple but creative manner. Chris Noyce from the ADBA association provides us with two examples: the guerrilla marketing strategy used by biomethane buses in Bristol and chef Hugh Fearnley-Whittingstall’s TV programme.
Original language: English
Origin: UK
Speaker
Chris Noyce
PR & Parliamentary Affairs Executive, ADBA
Next videos
02:48

1.10.2025
Biochar as a synergy between anaerobic digestion and pyrolysis
Harald Bier
01:17

9.30.2024
Biomethane in Ireland: Is it feasible? An anaerobic digestion plant developer tells us about it
Richard Kennedy
02:10

9.6.2024
Artificial intelligence to increase the efficiency of anaerobic digestion
Philippe Breuils
03:49

6.11.2024
EBA: the role of digestate for soil health and for the development of a sustainable agricultural sector
Mieke Decorte,Lucile Sever,