It is rare to read articles on biogas outside the specialised press, if not as news reporting discontent on the part of local communities. To change this perception it is necessary to draw attention, engage people and speak about biogas in a simple but creative manner. Chris Noyce from the ADBA association provides us with two examples: the guerrilla marketing strategy used by biomethane buses in Bristol and chef Hugh Fearnley-Whittingstall’s TV programme.